The rise of electronic social networks and implications for advertisers
Sign Up to like & getrecommendations! Published in 2018 at "Technological Forecasting and Social Change"
DOI: 10.1016/j.techfore.2018.06.010
Abstract: The rise of modern digital communication technologies, most notably electronic social networks, transforms structures through which consumers interact with one another. In this paper we distinguish between two channels through which product promotion affects sales.… read more here.
Keywords: electronic social; rise electronic; social networks; implications advertisers ... See more keywords