Exploring the implications of modified risk claim placement in tobacco advertising
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DOI: 10.1016/j.pmedr.2021.101608
Abstract: Highlights • Some tobacco products like snus and e-cigarettes may pose lower health risks.• Modified risk (MR) claims perceived as coming from industry may have limited credibility.• In focus groups, MR claims inside warning labels… read more here.
Keywords: risk claim; exploring implications; implications modified; tobacco ... See more keywords