Consumers’ Mental Representation of Expenditures: Implications for Spending and Savings Decisions
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DOI: 10.1093/jcr/ucaf031
Abstract: People’s mental representation of expenditures is crucial to their budgeting. This article proposes that much like how they represent natural kinds (e.g., animals and plants), people represent expenditures in a hierarchical taxonomy. Seven studies, supported… read more here.
Keywords: consumers mental; implications spending; representation expenditures; representation ... See more keywords