Online customer experience in e-retailing: implications for web entrepreneurship
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DOI: 10.1007/s11365-019-00564-x
Abstract: Providing consumers with unique experiences and immersing them in original contexts are the goals of web entrepreneurs. Researchers and web entrepreneurs have expressed a particular interest in the online customer experience, agreeing on its importance… read more here.
Keywords: customer; online customer; customer experience; implications web ... See more keywords