Quintus Cicero’s Commentariolum petitionis: The importance of personal relationships and clientship in the history of public relations
Sign Up to like & getrecommendations! Published in 2023 at "Public Relations Inquiry"
DOI: 10.1177/2046147x231157407
Abstract: This paper is about the importance of personal relationships in the history of public relations. It suggests that clientship and exchange of favors were at the core of the history of public relations from its… read more here.
Keywords: public relations; history public; importance personal; personal relationships ... See more keywords