Forecasting the importance of product attributes using online customer reviews and Google Trends
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DOI: 10.1016/j.techfore.2021.120983
Abstract: Abstract During the early stage of product design, product manufacturers seek to identify the most relevant product features that will meet the demands and needs of consumers. Conventionally, several surveys have to be undertaken during… read more here.
Keywords: online customer; time; methodology; importance product ... See more keywords