Precise Targeting Foiled by Imprecise Data
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Advertising Research"
DOI: 10.2501/jar-2019-019
Abstract: In the pre–digital media world, “target audience” described the age/gender population group that most likely would buy a brand and respond to a campaign. “Segment“ was a more sophisticated way to describe different consumer groups… read more here.
Keywords: precise targeting; imprecise data; foiled imprecise; targeting foiled ... See more keywords
Unsupervised Hierarchical Classification Approach for Imprecise Data in the Breast Cancer Detection
Sign Up to like & getrecommendations! Published in 2022 at "Entropy"
DOI: 10.3390/e24070926
Abstract: (1) Background: in recent years, a lot of the research of statistical methods focused on the classification problem in presence of imprecise data. A particular case of imprecise data is the interval-valued data. Following this… read more here.
Keywords: classification; breast cancer; hierarchical classification; imprecise data ... See more keywords