The Impact of Brand Authenticity on Building Brand Love: An Investigation of Impression in Memory and Lifestyle-Congruence
Sign Up to like & getrecommendations! Published in 2018 at "International Journal of Hospitality Management"
DOI: 10.1016/j.ijhm.2018.03.005
Abstract: Abstract This study investigates how brand authenticity perceptions, impression in memory, lifestyle-congruence, and brand love interrelate with one another. It also examines the moderating effect of the need for uniqueness in the luxury hotel setting.… read more here.
Keywords: memory lifestyle; brand; authenticity; impression memory ... See more keywords