Impromptu behaviour formation and operational strategy innovation in a Chinese enterprise under the context of COVID-19
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DOI: 10.1080/13602381.2024.2356224
Abstract: ABSTRACT With a focus on the impromptu behaviour of enterprises and its impact on operational strategies against the background of COVID-19, this paper takes New Oriental as a case study in China. Text analysis of… read more here.
Keywords: strategy innovation; operational strategy; behaviour formation; impromptu behaviour ... See more keywords