Using product development information to spur the adoption of continuous improvement products
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DOI: 10.1007/s11747-020-00730-6
Abstract: Continuous improvement products (CIPs) are designed so that firms can make post-purchase improvements without requiring the user to fully replace the product. Although CIPs are becoming increasingly common in the marketplace, there are challenges in… read more here.
Keywords: improvement; information; product; continuous improvement ... See more keywords