Improving sustainable fashion marketing and advertising: A reflection on framing message and target audience
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DOI: 10.1177/1470785318801152
Abstract: Fashion, as one of the largest industries in the world, causes serious social and environmental issues. Sustainable fashion aims to reduce pollution and improve working conditions in the industry. This article suggests ideas for improving… read more here.
Keywords: improving sustainable; sustainable fashion; target audience; advertising ... See more keywords