Linking improvisational behavior, adaptive selling behavior and sales performance
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DOI: 10.1108/ijppm-05-2019-0235
Abstract: PurposeThis research examined the relationships between improvisational behavior, adaptive selling behavior and sales performance of direct sellers in Thailand. This research also investigated whether these relationships are moderated by the degree of challenge orientation and… read more here.
Keywords: behavior adaptive; improvisational behavior; adaptive selling; performance ... See more keywords