EXPLORING THE TIKTOK INFLUENCES ON CONSUMER IMPULSIVE PURCHASE BEHAVIOUR
Sign Up to like & getrecommendations! Published in 2023 at "International Journal of Business and Society"
DOI: 10.33736/ijbs.5600.2023
Abstract: TikTok is one of the most widely used platforms popular among young adults and teenagers and had over 800 million monthly active users in 2020. TikTok enjoys significant user acquisition growth with a rise in… read more here.
Keywords: influences consumer; impulsive purchase; purchase behaviour; tiktok influences ... See more keywords
Research on the effect of uncertain rewards on impulsive purchase intention of blind box products
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DOI: 10.3389/fnbeh.2022.946337
Abstract: Since 2019, China has gradually seen a “blind box” boom, and young people have quickly become the main buying force of blind boxes, promoting the continuous development of the blind box industry. Previous studies have… read more here.
Keywords: purchase intention; impulsive purchase; uncertainty; box ... See more keywords
Research on the Impact of Marketing Strategy on Consumers’ Impulsive Purchase Behavior in Livestreaming E-commerce
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DOI: 10.3389/fpsyg.2022.905531
Abstract: Livestreaming e-commerce has emerged as a highly profitable e-commerce that has revolutionized the retail industry, especially during the COVID-19 pandemic. However, research on livestreaming e-commerce is still in its infancy. This study sheds new light… read more here.
Keywords: commerce; marketing; impulsive purchase; livestreaming commerce ... See more keywords
The Influence Mechanism of Interaction Quality in Live Streaming Shopping on Consumers’ Impulsive Purchase Intention
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.918196
Abstract: As an emerging mode of online shopping, live streaming shopping has the characteristics of high interactivity. Live streaming shopping has achieved many positive results, but it leads to the phenomenon of consumers’ impulsive purchase. To… read more here.
Keywords: purchase intention; interaction quality; impulsive purchase;