LAUSR

Using incentives to address cannibalization

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0 Published in 2017 at "Long Range Planning"

DOI: 10.1016/j.lrp.2017.03.005

Abstract: Abstract In a decentralized multi-product firm, different products within the firm sometimes compete with one another for the same customers. This paper proposes managing such cannibalistic behavior with incentives. Designing the appropriate incentives requires detailed… read more here.

Keywords: cannibalization; information; paper; using incentives ... See more keywords