Parents and children in supermarkets: Incidence and influence
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DOI: 10.1016/j.jretconser.2017.08.023
Abstract: Abstract Children influence up to a fifth of all household purchase decisions, yet little is known about how this influence is brought to bear. This research looks at the primary householder purchase context of grocery… read more here.
Keywords: children supermarkets; incidence influence; supermarkets incidence; grocery ... See more keywords