The spillover effect of incidental social comparison on materialistic pursuits
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DOI: 10.1108/ejm-04-2016-0208
Abstract: Purpose This paper aims to examine whether social comparison in a prior, nonconsumption circumstance (e.g. in an academic setting) affects consumers’ materialism and subsequent spending propensity, and explores the incidental feeling of envy as the… read more here.
Keywords: incidental social; envy; social comparison; effect incidental ... See more keywords