Text On Screen: Can Emotionally Incongruent Combinations of Media Frames and Messages Elicit Coactivation in the Motivational Systems
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DOI: 10.1080/15213269.2017.1412323
Abstract: ABSTRACT Social media is becoming one of the most common deployment methods for antidrug and risk message campaigns. This is largely due to the low cost and high distribution that social media affords. This article… read more here.
Keywords: social media; emotionally incongruent; message; coactivation motivational ... See more keywords