The roles of schema incongruity and expertise in consumers’ wine judgment
Sign Up to like & getrecommendations! Published in 2019 at "Food Quality and Preference"
DOI: 10.1016/j.foodqual.2018.07.004
Abstract: Abstract Broadening the present understanding of how expertise moderates the schema-incongruity effect (i.e., the notion that a product moderately incongruent with the schema evoked for it in memory is associated with a comparatively positive product… read more here.
Keywords: incongruity; schema incongruity; incongruity effect; expertise ... See more keywords
The Stroop Incongruity Effect: Congruity Relationship Reaches Beyond the Stroop Task
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Experimental Psychology: Human Perception and Performance"
DOI: 10.1037/xhp0000381
Abstract: Stroop objects are defined by the existence of a logical relationship, congruity or incongruity, between their constituent dimensions. The Stroop effect is the difference in performance between congruent and incongruent stimuli with respect to one… read more here.
Keywords: congruity; effect; incongruity effect; relationship ... See more keywords