Navigating the demands of increasing customer participation through firm and individual job resources
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DOI: 10.1016/j.indmarman.2021.07.003
Abstract: Abstract Many firms are increasing the amount of customer participation required in B2B sales in efforts to improve firm performance. Unfortunately, little is known regarding how increasing customer participation expectations effects the firm's salespeople. To… read more here.
Keywords: customer; increasing customer; job resources; customer participation ... See more keywords