Guthali – challenges in marketing Indian handicrafts and handloom
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DOI: 10.1108/eemcs-09-2021-0298
Abstract: Learning outcomes After reading and discussing the case, the participant would be able to: comprehend business expansion strategies and challenges of an entrepreneur dealing with handicraft and artefacts, digital marketing, entrepreneurship and marketing strategy; understand… read more here.
Keywords: marketing; indian handicrafts; digital marketing; case ... See more keywords