Product sales forecasting using macroeconomic indicators and online reviews: a method combining prospect theory and sentiment analysis
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DOI: 10.1007/s00500-018-03742-1
Abstract: Macroeconomic conditions and users’ word of mouth have significant impacts on the purchase decisions of consumers, and they can be potentially used to conduct better sales forecasts, but study on this aspect is relatively scarce.… read more here.
Keywords: online reviews; macroeconomic indicators; product sales; indicators online ... See more keywords