A Study on the Relationship of the Motivation to Use Individual Internet Sports Broadcasting, Social Media Engagement, and Social Presence
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DOI: 10.26773/smj.201016
Abstract: Although social presence is, in concept, the individual subjective experience that users feel in the mediabased, virtual communication environment, a discussion of the relationship between the social factors, the psychological factors, and the social presence… read more here.
Keywords: presence; sports broadcasting; individual internet; social presence ... See more keywords