A Framework for Investigating Green Purchase Behavior with a Focus on Individually Perceived and Contextual Factors
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DOI: 10.1177/22785337221080505
Abstract: The role of individually perceived and contextual factors on green purchase behavior (GPB) with a focus on the dimensions of consumer perceived value has been evaluated in this research. The basis of the model is… read more here.
Keywords: contextual factors; green purchase; perceived contextual; individually perceived ... See more keywords