Sport CSR as a hidden marketing strategy? A study of Djarum, an Indonesian tobacco company
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DOI: 10.1080/17430437.2020.1764537
Abstract: Abstract This paper focuses on Djarum, an Indonesian tobacco company, which actively engages in sport corporate social responsibility (SCSR) programs by giving badminton scholarships to children. The aim of this study is to examine what… read more here.
Keywords: tobacco; tobacco company; study; djarum indonesian ... See more keywords