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Published in 2017 at "Journal of the Association for Information Science and Technology"
DOI: 10.1002/asi.23587
Abstract: We analyze 18‐ million rows of Wi‐Fi access logs collected over a 1‐year period from over 120,000 anonymized users at an inner city shopping mall. The anonymized data set gathered from an opt‐in system provides…
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Keywords:
web behavior;
retail spaces;
indoor retail;
behavior indoor ... See more keywords