Habit spillovers or induced awareness: Willingness to pay for eco-labels of rice in China
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DOI: 10.1016/j.foodpol.2017.07.006
Abstract: The willingness to pay (WTP) for eco-labeled rice is investigated for Chinese consumers using choice experiments with information interventions. The mixed logit model shows preference heterogeneities, and the latent class model unveils two sources: pro-environmental… read more here.
Keywords: eco; induced awareness; willingness pay; eco labels ... See more keywords