Indulgence versus Restraint: The Moderating Role of Cultural Differences on the Relationship between Corporate Social Performance and Corporate Financial Performance
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DOI: 10.1080/08911762.2018.1464236
Abstract: ABSTRACT Adapting to the cultural environment surrounding, a firm is of paramount importance in international marketing practices. Extant marketing literature provides meager guidance to marketers on how to adapt to cultural factors to turn corporate… read more here.
Keywords: indulgence versus; relationship corporate; social performance; versus restraint ... See more keywords