Social media research in the industrial marketing field: Review of literature and future research directions
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DOI: 10.1016/j.indmarman.2017.07.013
Abstract: Abstract Since the emergence of social media, industrial marketing academics and marketers have also been intrigued by the influence of such media on the discipline. As, social media research in the field of industrial marketing… read more here.
Keywords: social media; media research; research; field ... See more keywords
Purchasing and supply management in an industrial marketing perspective
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DOI: 10.1016/j.indmarman.2018.01.017
Abstract: Abstract This paper reflects on purchasing & supply management (PSM) research in an industrial marketing perspective, using Industrial Marketing Management (IMM) as a proxy. A systematic review of IMM papers is conducted, demonstrating that a… read more here.
Keywords: supply; supply networks; management; purchasing supply ... See more keywords
Business capabilities for industrial firms: A bibliometric analysis of research diffusion and impact within and beyond Industrial Marketing Management
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DOI: 10.1016/j.indmarman.2018.11.012
Abstract: An extensive body of work investigates business phenomena from the capability perspective introduced by Teece, Pisano, and Shuen (1997). While several literature reviews on capabilities exist, research is still fragmented with ongoing debates between those… read more here.
Keywords: marketing management; business; research; industrial marketing ... See more keywords