Social Media Communication and Company Value: The Moderating Role of Industry Competitiveness
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DOI: 10.1177/10946705211072429
Abstract: Existing research demonstrates that industry competitiveness influences the effectiveness of marketing actions. However, limited scholarly attention has been paid to how service companies should communicate on social media under different levels of industry competitiveness. The… read more here.
Keywords: industry competitiveness; social media; media communication; industry ... See more keywords
An Empirical Study on the Coupling Coordination Relationship between Cultural Tourism Industry Competitiveness and Tourism Flow
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DOI: 10.3390/su13105525
Abstract: The case study for this analysis is Henan province in China, where sustainability is a central issue for tourism development due to the area’s enormous and unexploited potential for cultural tourism. We construct a cultural… read more here.
Keywords: tourism; industry competitiveness; cultural tourism; tourism industry ... See more keywords