Corporate social responsibility and customer retention: evidence from the telecommunication industry in Ghana
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DOI: 10.1108/jcm-10-2019-3459
Abstract: Purpose Using social exchange theory as a contextual backdrop, this study aims to better understand how corporate social responsibility (CSR) can contribute to customer retention (CR). A conceptual framework is developed to illustrate the proposed… read more here.
Keywords: social responsibility; industry ghana; customer; corporate social ... See more keywords