Inequivalent Out-Groups in “The Decision III”: The Free Agency of LeBron James and the Power of Sport Rivalry
Sign Up to like & getrecommendations! Published in 2019 at "International Journal of Sport Communication"
DOI: 10.1123/ijsc.2019-0047
Abstract: This study investigated how LeBron James’s free-agency decision in 2018 influences sport fans’ image impressions of him with in-groups (Cleveland Cavaliers) and out-groups (all other NBA teams) compared. In the months preceding James’s free-agency decision,… read more here.
Keywords: decision; free agency; lebron james; inequivalent groups ... See more keywords