Influence of the “benefit of the doubt” in online auctions
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DOI: 10.1007/s11002-019-09497-5
Abstract: In online auctions, as well as in other purchase settings, there are conditions when consumers embrace uncertainty instead of avoiding it. In these cases, consumers prefer not to know the true value of a product… read more here.
Keywords: true value; doubt; online auctions; influence benefit ... See more keywords