The influence of goal attainment and switching costs on customers’ staying intentions
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DOI: 10.1016/j.jretconser.2019.05.020
Abstract: Abstract It examines the effectiveness of goal attainment (i.e. a value enhancement strategy) and switching costs (i.e. a defensive retention strategy) in enhancing customers’ staying intentions, where the service type is a key boundary condition.… read more here.
Keywords: staying intentions; goal attainment; customers staying; switching costs ... See more keywords