To Green or Not to Green: The Influence of Green Marketing on Consumer Behaviour in the Hotel Industry
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DOI: 10.3390/su11174623
Abstract: Different studies have analysed how green marketing influences the sustainable image of tourist companies or have focused on the identification and engagement between these companies and their consumers. In any case, the question of how… read more here.
Keywords: influence green; marketing; green marketing; hotel industry ... See more keywords