A new DEA based Voting Method for Ranking and Evaluating the Influence of E-marketing on Bank Performance
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DOI: 10.1504/ijbex.2019.10016980
Abstract: Due to the importance of measuring banks' performance and because of the remarkable impact of recent growth of the internet on banking industry, this study evaluated the influence of e-marketing on bank performance by using… read more here.
Keywords: performance; influence marketing; methodology; bank performance ... See more keywords