The influence of message appeal, social norms and donation social context on charitable giving: investigating the role of cultural tightness-looseness
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Marketing Theory and Practice"
DOI: 10.1080/10696679.2020.1717968
Abstract: ABSTRACT It is important to explore how societal differences help explain cross-cultural variations in charitable giving. This research investigates the role that strength of norms (cultural tightness/looseness) plays in the giving intentions of U.S. and… read more here.
Keywords: tightness looseness; charitable giving; influence message; cultural tightness ... See more keywords
The Influence of Message Framing on Consumers’ Selection of Local Food
Sign Up to like & getrecommendations! Published in 2022 at "Foods"
DOI: 10.3390/foods11091268
Abstract: Although local food purchasing provides several benefits to both consumers and producers, research on what recommendation messages can effectively promote the purchase of local food is still lacking. In the present study, 410 participants were… read more here.
Keywords: selection local; food; influence message; purchase local ... See more keywords