The influence of PSA's likeability on children’s intentions to eat healthy food
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DOI: 10.1007/s12208-021-00287-2
Abstract: This paper suggests a model that considers the effects of the children’s attitude toward Public Service Announcements—PSAs (measured through the likeability of PSAs) on their behavioural intention to eat fruits and vegetables. The suggested model… read more here.
Keywords: influence psa; likeability; children intentions; psa likeability ... See more keywords