TikTok social media food tourism content influence on tourists’ dining experiences and destination attachment
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DOI: 10.1108/tr-04-2025-0400
Abstract: This study aims to explore how the authenticity of TikTok content, influencer attachment and cultural inspiration influence tourists’ perceived cultural competence regarding local restaurants. The study uses acculturation theory and uses and gratifications theory to… read more here.
Keywords: tourism; influence tourists; destination attachment; dining experiences ... See more keywords