The role of engagement in travel influencer marketing: the perspectives of dual process theory and the source credibility model
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DOI: 10.1080/13683500.2020.1845126
Abstract: ABSTRACT The purpose of this study was to examine the relative effects of travel social influencers (TSIs)’ total number of followers and engagement level on consumers’ intention to travel to the advertised destinations and purchase… read more here.
Keywords: credibility; influencer; travel influencer; travel ... See more keywords
Discover Micro-Influencers for Brands via Better Understanding
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DOI: 10.1109/tmm.2021.3087038
Abstract: With the rapid development of the influencer marketing industry in recent years, the cooperation between brands and micro-influencers on marketing has achieved much attention. As a key sub-task of influencer marketing, micro-influencer recommendation is gaining… read more here.
Keywords: micro influencers; influencer marketing; influencer; micro influencer ... See more keywords
Influencer prevalence and role on cigar brand Instagram pages
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DOI: 10.1136/tobaccocontrol-2020-055994
Abstract: Purpose Influencers market products for tobacco companies on social media. This is the first study to systematically examine leading cigar brands’ use of influencers on their brand Instagram pages. Methods We identified 24 leading cigar… read more here.
Keywords: cigar; brand instagram; instagram pages; brand ... See more keywords
Influencer Marketing Effectiveness
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DOI: 10.1177/00222429221102889
Abstract: Influencer marketing initiatives require firms to select and incentivize online influencers to engage their followers on social media in an attempt to promote the firms’ offerings. However, limited research considers the costs of influencer marketing… read more here.
Keywords: influencer marketing; influencer; message influencer; marketing effectiveness ... See more keywords
An Exploration of Social Media Users’ Desires to Become Social Media Influencers
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DOI: 10.1177/09760911231159690
Abstract: With increased social media (SM) use, users are becoming frequently more exposed to SM influencers. This study aimed to explore SM influencer aspirations among young adults, specifically investigating the desire and rationale to become a… read more here.
Keywords: social media; influencer; media users; desires become ... See more keywords
Sponsorship Disclosure of Influencers – A Curse or a Blessing?
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DOI: 10.1177/10949968221075686
Abstract: Influencer marketing has become increasingly important in the field of marketing communication as an effective way to reach the appropriate target group. Using their own social media channels, influencers often give the impression that they… read more here.
Keywords: sponsorship; sponsorship disclosure; influencer; brand influencer ... See more keywords
COVID-19 messages in sponsored social media posts: The positive impact of influencer-brand fit and prior parasocial interaction
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DOI: 10.1371/journal.pone.0276143
Abstract: This study explores the dissemination potential of a COVID-19 message embedded in a sponsored social media post. The moderating role of prior parasocial interaction and influencer-brand fit were considered. 365 respondents participated in the study.… read more here.
Keywords: interaction; social media; parasocial interaction; prior parasocial ... See more keywords
I’m Nervous about Sharing This Secret with You: Youtube Influencers Generate Strong Parasocial Interactions by Discussing Personal Issues
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DOI: 10.2478/jdis-2022-0011
Abstract: Abstract Purpose Performers may generate loyalty partly through eliciting illusory personal connections with their audience, parasocial relationships (PSRs), and individual illusory exchanges, parasocial interactions (PSIs). On social media, semi-PSIs are real but imbalanced exchanges with… read more here.
Keywords: psi potential; personal issues; discussing personal; strong psi ... See more keywords
Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship
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DOI: 10.3389/fpsyg.2019.03042
Abstract: Watching online videos is becoming an important part of children’s media diets. Children particularly like content that is specifically created for YouTube by YouTube personalities. Because these personalities have a large reach and are considered… read more here.
Keywords: para social; social relationship; disclosure; brand ... See more keywords
Examining influencer compliance with advertising regulations in branded vaping content on Instagram
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DOI: 10.3389/fpubh.2022.1001115
Abstract: Background Youth and young adults are exposed to vaping advertisements on social media sites, despite regulations and guidelines intended to reduce the prevalence of such content on these platforms. This research uses replicable criteria to… read more here.
Keywords: compliance; advertising regulations; branded vaping; content ... See more keywords
Exploring How Influencer and Relationship Marketing Serve Corporate Sustainability
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DOI: 10.3390/su12114392
Abstract: Influencer marketing furthers the goals of relationship marketing. Companies use influencers to advertise their products through social networks such as Instagram. This digital advertising is aimed at shifting the company’s goals from customer acquisition to… read more here.
Keywords: relationship marketing; sustainability; influencer; corporate sustainability ... See more keywords