Influencer-Centered Accounts of Manipulation
Sign Up to like & getrecommendations! Published in 2024 at "Ethical Theory and Moral Practice"
DOI: 10.1007/s10677-024-10458-9
Abstract: Advances in science and technology have added to our insights into the vulnerabilities of human agency as well as to the methods of exploiting them. This has raised the stakes for efforts to clarify the… read more here.
Keywords: accounts manipulation; centered accounts; influencer; influencer centered ... See more keywords
The role of engagement in travel influencer marketing: the perspectives of dual process theory and the source credibility model
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DOI: 10.1080/13683500.2020.1845126
Abstract: ABSTRACT The purpose of this study was to examine the relative effects of travel social influencers (TSIs)’ total number of followers and engagement level on consumers’ intention to travel to the advertised destinations and purchase… read more here.
Keywords: credibility; influencer; travel influencer; travel ... See more keywords
Exploring the nexus between influencers and brand evangelism
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DOI: 10.1108/apjml-06-2023-0581
Abstract: PurposeThis study investigates the antecedents that nudge followers of social media (SM) influencers into brand evangelism (BE). In doing so, we study how influencer-related attributes such as their homophily, trust, and popularity impact their followers’… read more here.
Keywords: influencers brand; brand evangelism; brand; influencer ... See more keywords
The more followers the better? The impact of food influencers on consumer behaviour in the social media context
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DOI: 10.1108/bfj-01-2024-0096
Abstract: PurposeThe study explores the impact of food influencers on consumer behaviour in the social media context. It assesses the interplay between the number of followers an influencer has and the type of content this influencer… read more here.
Keywords: food; type; social media; influencer ... See more keywords
Food-influencer vs peer voices: understanding E-reputation and repurchase intentions through social influence
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DOI: 10.1108/bfj-06-2025-0845
Abstract: A single positive review from a food influencer might attract hundreds of new customers, yet a single negative review can turn them off just as swiftly. This research uses social influence theory (SIT) to examine… read more here.
Keywords: food; reputation; influencer; repurchase intentions ... See more keywords
Role of influencer–follower congruence in influencing followers’ food choices and brand advocacy: mediating role of perceived trust
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DOI: 10.1108/bfj-12-2023-1146
Abstract: PurposeThis study attempts to encapsulate the idea of influencer marketing in the food sector and the vital role played by food influencers in shaping the dietary preferences, tastes and decisions of their social media followers… read more here.
Keywords: food; methodology; brand advocacy; role ... See more keywords
Wanted: social media campaign support! A principal-agent study on the management of influencer collaborations by political parties in three EU countries
Sign Up to like & getrecommendations! Published in 2025 at "Journal of Communication Management"
DOI: 10.1108/jcom-01-2025-0030
Abstract: While corporate communicators have been quick to embrace collaboration with social media influencers, communication managers in political parties have been more hesitant. However, as it is becoming obvious that the influence of influencers extends also… read more here.
Keywords: management influencer; political parties; influencer; influencer collaborations ... See more keywords
Discover Micro-Influencers for Brands via Better Understanding
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DOI: 10.1109/tmm.2021.3087038
Abstract: With the rapid development of the influencer marketing industry in recent years, the cooperation between brands and micro-influencers on marketing has achieved much attention. As a key sub-task of influencer marketing, micro-influencer recommendation is gaining… read more here.
Keywords: micro influencers; influencer marketing; influencer; micro influencer ... See more keywords
Influencer prevalence and role on cigar brand Instagram pages
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DOI: 10.1136/tobaccocontrol-2020-055994
Abstract: Purpose Influencers market products for tobacco companies on social media. This is the first study to systematically examine leading cigar brands’ use of influencers on their brand Instagram pages. Methods We identified 24 leading cigar… read more here.
Keywords: cigar; brand instagram; instagram pages; brand ... See more keywords
Influencer Marketing Effectiveness
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DOI: 10.1177/00222429221102889
Abstract: Influencer marketing initiatives require firms to select and incentivize online influencers to engage their followers on social media in an attempt to promote the firms’ offerings. However, limited research considers the costs of influencer marketing… read more here.
Keywords: influencer marketing; influencer; message influencer; marketing effectiveness ... See more keywords
An Exploration of Social Media Users’ Desires to Become Social Media Influencers
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DOI: 10.1177/09760911231159690
Abstract: With increased social media (SM) use, users are becoming frequently more exposed to SM influencers. This study aimed to explore SM influencer aspirations among young adults, specifically investigating the desire and rationale to become a… read more here.
Keywords: social media; influencer; media users; desires become ... See more keywords