How Age and Disclosures of Sponsored Influencer Videos Affect Adolescents’ Knowledge of Persuasion and Persuasion
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Youth and Adolescence"
DOI: 10.1007/s10964-019-01191-z
Abstract: This study examines the effects of age (early versus middle adolescence) combined with the content of disclosures for sponsoring in online influencer videos on adolescents’ knowledge of persuasion and on persuasion. An experiment was conducted… read more here.
Keywords: persuasion; sponsored influencer; age; knowledge persuasion ... See more keywords