E-cigarette brands and social media influencers on Instagram: a social network analysis
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DOI: 10.1136/tobaccocontrol-2021-057053
Abstract: Background Exposure to visual posts featuring e-cigarette products on social media is associated with increased e-cigarette use among US adolescents. Instagram is the largest source of e-cigarette social media marketing, where influencers—for example, bloggers, brand… read more here.
Keywords: influencers instagram; cigarette; social network; cigarette brands ... See more keywords
Realfooders Influencers on Instagram: From Followers to Consumers
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DOI: 10.3390/ijerph18041624
Abstract: (1) Background: Realfooders have positioned themselves in social networks such as Instagram by posting photographs of recipes, advises, habits and nutritional behaviours which are advertised as reliable nutritional patterns and by their self-promotion as highly… read more here.
Keywords: followers consumers; influencers instagram; health; realfooders influencers ... See more keywords
Influencers en Instagram y publicidad engañosa: la necesidad de regular y autorregular
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DOI: 10.5209/esmp.66921
Abstract: The recommendations of products and services on Instagram by influencers have become a widespread advertising practice. 68% of Spanish social networks users follow influencers, so brands consider them a valuable channel to prescribe themselves and… read more here.
Keywords: osa necesidad; influencers instagram; enga osa; necesidad regular ... See more keywords