The effects of social media influencers’ self-disclosure on behavioral intentions: The role of source credibility, parasocial relationships, and brand trust
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DOI: 10.1080/10696679.2021.1935275
Abstract: We investigate the effects of social media influencers’ (SMIs) intimate self-disclosure (ISD) on consumers’ intent to purchase products from an endorsed brand through the underlying mechanisms of s... read more here.
Keywords: social media; influencers self; self disclosure; media influencers ... See more keywords