Some recent influences on global consumer culture
Sign Up to like & getrecommendations! Published in 2019 at "International Marketing Review"
DOI: 10.1108/imr-11-2018-0315
Abstract: Purpose The purpose of this paper is to build on Steenkamp’s reflections, and introduce emerging and important developments that are shaping the global landscape and influencing global consumer culture (GCC) and global brands (GBs). Design/methodology/approach… read more here.
Keywords: global consumer; recent influences; consumer culture; influences global ... See more keywords