Quality Factors Influencing Consumer Demand for Small Fruit by Focus Group and Sensory Test
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DOI: 10.1080/10454446.2017.1244791
Abstract: ABSTRACT The market of berries is a niche of high value in Italy. Small fruit’s healthy properties are well known in the international market, but little is known about the reason for a low commercialization… read more here.
Keywords: influencing consumer; small fruit; quality factors; factors influencing ... See more keywords
Influencing consumer boycott: between sympathy and pragmatic
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DOI: 10.1108/jima-05-2016-0042
Abstract: Purpose This paper aims to examine consumers’ responses to products that are influenced by their moral justification. Specifically, this paper examines the factors related to consumers’ moral response and choices, including religious affiliation and obligation,… read more here.
Keywords: influencing consumer; boycott; paper; group ... See more keywords
The Art of Influencing Consumer Choices: A Reflection on Recent Advances in Decision Neuroscience
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DOI: 10.3389/fpsyg.2019.03009
Abstract: In recent years, our knowledge concerning the neurobiology of choice has increased tremendously. Research in the field of decision-making has identified important brain mechanisms by which a representation of the subjective value of an option… read more here.
Keywords: decision; influencing consumer; research; consumer choices ... See more keywords