Factors Influencing Fitness App Users’ Behavior in China
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DOI: 10.1080/10447318.2021.1921483
Abstract: This study aimed to develop and test a model to explain factors that affect continuous behavior while using fitness apps via expectation-confirmation theory (ECT), Technology Acceptance Model (TAM)... read more here.
Keywords: behavior china; influencing fitness; app users; fitness app ... See more keywords