When does online review matter to consumers? The effect of product quality information cues
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DOI: 10.1007/s10660-020-09398-0
Abstract: Word of Mouth (WOM) is powerful, and online reviews are often the most accessible WOM information source in electronic commerce. Maintaining favorable online reputation has been the top priority for businesses, and investments in improving… read more here.
Keywords: information cues; information; online reviews; product ... See more keywords
Restaurant information cues, Diners’ expectations, and need for cognition: Experimental studies of online-to-offline mobile food ordering
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DOI: 10.1016/j.jretconser.2019.06.010
Abstract: The online-to-offline (O2O) food delivery market is booming worldwide in recent years. Yet, what factors influence diners' O2O food ordering behaviors are still not well understood. Adopting the elaboration likelihood model, this study examined how… read more here.
Keywords: information cues; online offline; restaurant; food ... See more keywords