Pricing Analysis of Online Shopping Platforms Considering Consumer Information Levels
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DOI: 10.3389/fpsyg.2022.821979
Abstract: To address the problem of frequent dishonest transactions by online shopping platform merchants, we developed monopoly and competitive platform pricing models based on two-sided market theory, which introduce consumer information levels. This article analyzes the… read more here.
Keywords: consumer; online shopping; information levels; shopping platforms ... See more keywords