Does information about organic status affect consumer sensory liking and willingness to pay for beer
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DOI: 10.1002/agr.21567
Abstract: The organic beer market is in its infancy, but the product category is growing at a high rate. This study evaluates how information about organic status affects consumers’ willingness to pay and sensory liking for… read more here.
Keywords: willingness pay; information organic; beer; sensory liking ... See more keywords