Imagery evoking visual and verbal information presentations in mobile commerce: the roles of augmented reality and product review
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DOI: 10.1108/jrim-08-2022-0253
Abstract: PurposeThe purpose of this study is to investigate the effects of visual and verbal information presentations on mental imagery, perceived informativeness and purchase intention. The study assesses two types of product-related information: (1) visual information:… read more here.
Keywords: information; verbal information; product; visual verbal ... See more keywords