Effects of negative social information on the willingness to support charities: the moderating role of regulatory focus
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DOI: 10.1007/s11002-020-09540-w
Abstract: Donation campaigns that have an unsuccessful start often trigger negative social information in the social and mass media (e.g., “few others have donated so far”). Little research exists to shed light on the effects of… read more here.
Keywords: information; effects negative; social information; negative social ... See more keywords